Shopify is a complete commerce platform that allows anyone to start, grow, manage, and scale a business. This is a great platform to start an online shopify clothing store because it offers a wide range of features, benefits, and integrations that can help you create a unique and enticing store, reach and retain customers, and manage your energy and orders. According to Statista, global fashion-trade demand is read to reach a value of more than 820 billion US dollars.
- By 2027, US fashion-commerce profits will reach US$305.2 billion.
- By 2027, It shows huge events and occasions for the online apparel business.
Choose a niche and target market:
Shopify is a great platform to start a shopify clothing store Choosing a niche and target market is one of the most important steps in starting a Shopify clothing store. A niche is a specific segment of a larger market, characterized by unique needs or identity. For example, in the women's shoe market, the niche would include eco-friendly shoes, orthopedic shoes, or hiking boots1. A target market is the customers most likely to buy your products based on factors such as demographics, psychographics, geography, and behavior.
Having a clear idea of who you're selling to and what kind of clothing you're offering can help you create a unique and attractive store, reach and retain customers, and stand out from the competition. You can also tailor your product, pricing, design, and marketing strategies to your niche and target market and increase your chances of success.
To find and validate your niche and target market, you need to do some research and analysis.
Here are some tips to help you:
Reflect on your passion and skills: Think about what type of clothing you're passionate about, and what skills or abilities you have that could help you create or source your products.
Explore market trends: Look for gaps or opportunities in the current apparel market and see what types of products are in demand or popular. You can use tools like Google Trends, Keyword Planner, or Trend Hunter to find out what people are searching for or talking about.
Evaluate the competition: Identify who your direct and indirect competitors are and analyze their strengths and weaknesses. See what they are doing well, and what is lacking or lacking. You can use tools like SimilarWeb, Alexa, or Shopify Store Grader to gain insight into their traffic, keywords, design, and performance.
Define your niche and its profitability: Based on your research, narrow down your niche to a specific and focused segment that has a clear problem or need that you can solve or satisfy. Make sure your niche is neither too broad nor too narrow and has enough demand and potential customers to make it profitable. You can use tools like Google Keyword Planner, Facebook Audience Insights, or Shopify Profit Calculator to estimate the size, interest, and profitability of your niche.
Test your product or service: Before launching your store, you need to validate your product or service with your niche and target market. You can do this by creating a minimum viable product (MVP), a landing page, or a pre-order campaign and getting feedback from potential customers. You can use tools like Shopify Lite, Unbounce, or Kickstarter to build and test your product or service.
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Some examples of successful Shopify clothing stores that have a specific niche and audience are:
- Asphalt: A menswear brand that focuses on high-quality and sustainable products made from sustainable materials and ethical practices. It uses a pre-order business model to reduce waste and costs and involves its customers in the design process.
- Taylor Stitch: A classic menswear brand that offers timeless and versatile products made from premium and responsible fabrics. It also uses a pre-order business model and has a loyalty program and a repair and resale service.
- Fashion Nova: A fast-fashion womenswear brand that offers trendy and affordable products inspired by celebrities and influencers. It has a huge social media presence and a diverse and inclusive customer base.
- Cettire: A luxury fashion marketplace that sells designer clothing, shoes, and accessories for men and women. It offers competitive prices, free shipping, and authentic products from over 1800 brands.
- GymShark: A fitness apparel and accessories brand that offers innovative and functional products designed for performance and comfort. It has a loyal and engaged community of athletes, influencers, and consumers and a strong social media and content marketing strategy.
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